How a website audit helped a home improvement company increase their conversions by 45%

How a website audit helped a home improvement company increase their conversions by 45%
Photo by Carlos Caamal Can

The Methodology

Heuristic Analysis

Heuristics analysis is a method to inspect usability problems in UI design, regularly applies to the most visited pages based on google analytics.

Area evaluated:

  1. Simplicity and clarity of the system.
  2. Easiness of information handling.
  3. User freedom.
  4. Consistency of language or site layout.
  5. Error message when customers make a wrong step.
  6. Visible retrieval.
  7. Aesthetic aspects of the page.

Quality Heuristics analysis gives you many low-cost optimization opportunities. It allows a great leap beyond other companies who are doing A/B testing on random guesswork.

Technical Analysis

Technical testing ensures a proper functioning site. This includes cross-browsers and cross-devicestesting.

Things we tested: 

  1. Indexing
  2. Page functioning on different devices and browsers.
  3. Page display on desktop, mobile or tablet.
  4. Page loading speed data provided.
  5. Broken links

Google Analytics Observations
  • Analysis of new and returning users of the site.
  • Device category performance
  • Acquisition performance
  • Site speed data gathering.
  • Funnels

BECOME OUR NEXT SUCCESS STORY

Learn how you can also increase your store's eCommerce conversion rate today

Learn how you can also increase your store's eCommerce conversion rate today

Results

Conversion rate increased from 1,16% to 1,68% from Aug, 2017 to Dec, 2017

Testimonials

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