8-figure advertorial funnel: Utilizing A/B testing for explosive growth
This 8-figure advertorial funnel client is a German-family-run factory specializing in hand care products since the 1890s.
This store is running a 3-stage sales funnel for their paid ads.
The key challenge of the brand was their advertorial and sales page were not converting well, but the results were going down over time as the competition was closing in on them.
Improving any of these three pages will help the overall store performance. We will get that multiplier effect by improving the advertorial page, sales page, checkout page for a multiplied impact.
We ran multiple A/B tests to optimise these pages to know which approaches worked in this scenario.
The three main A/B tests that stand out the most are:
- Checkout badge test
- Advertorial page headline test
- Reviews section test on the product page