We help you turn your visitors Into revenue
Founded in 2015, CRO Gurus is a founder-led team of specialists in conversion rate optimization. We act as a hands-on growth partner for businesses ready to solve their conversion challenges and take the next leap.
Our data-driven process replaces guesswork to find why your visitors aren't converting . The focus is on increasing your Conversion Rate and maximizing order and lead value. Our team handles everything from strategy and design to technical implementation and testing.
Having served hundreds of clients since our founding, we invite you to explore our case studies or schedule a call to discuss turning more of your visitors into revenue.

Meet our core team

Samuel Larsen
Client Strategy, Founder
Samuel architects the conversion strategy for clients, translating business objectives into a clear roadmap for growth. He collaborates with a team of specialists who leverage data and user psychology to turn traffic into measurable ROI, ensuring all service delivery is aligned with client success.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Kristaps Lapsa
eCommerce CRO Consultant, Partner
Kris has years of experience as an eCommerce growth specialist with an impressive track record and a client portfolio. He has been working exclusively in growing eCommerce stores since early 2019. Kris spends all his working time immersed in the client projects and studies growth & optimization passionately.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Mary Sata
eCommerce CRO Consultant, Partner
Mary leverages her expertise in sales funnels, UX/UI and customer journeys to help businesses thrive in the digital world. With a deep love for problem-solving and a knack for optimizing sales funnels, she's dedicated to solving problems and making sales processes work better for businesses in today's online landscape.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Musab Kartal
A/B Testing Specialist
A seasoned CRO expert in with a keen eye for detail & an unwavering dedication to perfection. Since 2021, he has specialized in optimizing eCommerce stores, running hundreds of A/B tests & employing data-driven strategies for major sites transforming visitors into devoted customers.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Barış Akgun
eCommerce CRO Consultant
A proficient CRO strategist with an established history of enhancing online performance for a myriad of brands since 2021. He has developed strategies and implemented impactful solutions for clients, conducted A/B tests, and consistently driven measurable improvements in engagement and sales through synergistic collaboration.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Ardine Pamisa
Project Assistant
Ardine's solid organizational and administrative skills plays a vital role in ensuring project efficiency. Skillful in streamlining workflows through effective communication helping the team focus on core objectives, allowing smooth operations with the organization.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Open Position
eCommerce CRO Consultant
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Why CRO Gurus?
Effective Conversion Rate Optimization requires a wide range of skills—from deep data analysis to persuasive copywriting and technical implementation. Relying on a single person to master everything can lead to missed opportunities and stalled growth.
CRO Gurus was built on the principle that a dedicated team of specialists delivers superior results. By assembling experts in each critical area, we provide a more comprehensive and effective service, ensuring no stone is left unturned in the pursuit of your growth
Our team includes specialists in the following areas:

Conversion strategy & optimization

UX & Usability

Google Analytics

Shopify Development

CRO Focused Design

AOV optimization

Copywriting

A/B testing

Technical testing & QA

Google Tag Manager
Our Ongoing Engagements
Dedicated Specialists
Your team of specialists provides hands-on expertise and directly assists with strategic and technical implementation.
Your team of specialists provides hands-on expertise and directly assists with strategic and technical implementation.
Recurring Growth Sprints
We use a proven sprint model with recurring meetings to ensure consistent, predictable progress toward your objectives.
We use a proven sprint model with recurring meetings to ensure consistent, predictable progress toward your objectives.
Strategic Roadmaps
You'll receive clear quarterly and monthly action plans that outline the strategy, priorities, and expected outcomes for your project.
You'll receive clear quarterly and monthly action plans that outline the strategy, priorities, and expected outcomes for your project.
A PARTNERSHIP FOCUSED ON YOUR GROWTH
While we focus on conversions and metrics, our primary goal is to help you achieve your core business objectives. Our mission is to drive sustainable growth by systematically optimizing your funnels and maximizing the value of each conversion. This is how we help clients achieve profitable scaling and successful exits.