We help you turn your visitors to profit

CRO Gurus was started in 2015 to help Shopify merchants solve both their technical and conversion problems under one roof. When it comes to optimizing Ecommerce stores, CRO Gurus has successfully served over a hundred clients. Along the journey, we have been fortunate to grow with our clients and help them reach better returns on their digital efforts.

This site exists for reference only as there is nothing to buy here. However, if you are reading this, you are doing it for a reason. So feel free to click around to know more about our services and how we can help you get more out of your digital presence. We look forward to learning about how we can help you be our next success story.

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 Meet our core team

Samuel Larsen
Client Strategy, Founder
Samuel founded CRO Gurus back in 2015 & is responsible for the overall service delivery with years of experience growing Ecommerce stores. Samuel has been a consultant for some of Shopify’s largest online stores and a certified marketing and setup expert since 2016.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Kristaps Lapsa
eCommerce CRO Consultant, Partner
Kris has years of experience as an eCommerce growth specialist with an impressive track record and a client portfolio. He has been working exclusively in growing eCommerce stores since early 2019. Kris spends all his working time immersed in the client projects and studies growth & optimization passionately.‍
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Mary Sata
eCommerce CRO Consultant
Mary leverages her expertise in sales funnels, UX/UI and customer journeys to help businesses thrive in the digital world. With a deep love for problem-solving and a knack for optimizing sales funnels, she's dedicated to solving problems and making sales processes work better for businesses in today's online landscape.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Musab Kartal
A/B Testing Specialist
A seasoned CRO expert in with a keen eye for detail & an unwavering dedication to perfection. Since 2021, he has specialized in optimizing eCommerce stores, running hundreds of A/B tests & employing data-driven strategies for major sites transforming visitors into devoted customers.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Max Denysenko
eCommerce CRO Consultant
CRO Consultant with a background in Philosophy, Psychology, and Behavioral Economics, experienced in E-Commerce, EdTech, and MediaTech. Skilled in transforming raw data into actionable insights and integrating design, content, development, and analytics to drive double-digit growth and measurable outcomes.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
Open Position
eCommerce CRO Consultant
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.
We are constantly on the lookout for the very best to join us. If you think you'd fit this group & a great workplace that combines exceptional colleagues with challenging problems interest you, check out our careers page.

Why CRO Gurus?

CRO gurus started with the idea that as a team of specialists, we could deliver more value to our clients while keeping our pricing competitive.When it comes to CRO there are simply A LOT of elements for any single person to handle, and that is why even mediocre CRO experts are often able to bill +200$/hr. We put together talented specialists so that it is possible to provide value more affordably.

Our team includes specialists in the following areas:

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eCommerce CRO
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UX & Usability
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Google Analytics
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Shopify Development
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CRO Focused Design
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AOV optimization
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Copywriting
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A/B testing
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Technical testing & QA
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Google Tag Manager
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Our Long Term Engagements

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Our specialists help with expertise and implementation.
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Recurring sprint planning meetings combined with strategy meetings.
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Quarterly & monthly action plans.

100% Dedicated to E-commerce growth

Although we obsess about conversations and numbers, the main goal is always to help you better sell your products. E-commerce can be both complicated and overwhelming at times. Our ethos is to only focus on E-commerce growth since that is what we do best.