This is where conversion optimization comes to play, the goal is first to get customers into the funnel so that we can then move on to the next step.
AVERAGE ORDER VALUE
How to improve the average order value:
• Product categorization
• Cross-selling, upselling, and joint ventures
• Email categorization
• Branding and presenting value
• Price testing
the first click
Scaling traffic is harder and more expensive than it's ever been. The majority of Ecommerce stores are like leaky buckets, the more traffic enters to it, the more it leaks. Most of the time, stores don't have a traffic problem; they have a conversion problem. Getting a person to the site is just the first step, the rest of the purchase happens (or doesn't happen) post-click.
If you are continually increasing your profitability from incoming traffic, you can afford to spend more to get that traffic. In other words, you have a competitive advantage in your market.
The impact on profitability is so significant that this is the same approach venture capitalists take when growing newly acquired Ecommerce companies. They don't focus on traffic, they focus on conversions, AOV, and purchase frequency.
Unlike ads, where you always need to invest more to get additional traffic. Optimizing your Ecommerce store mostly has fixed costs, so the more traffic you can profitably get to your funnel, the better off you are. Once you have optimized for the three levers, every dollar, euro, or pound that you invest in extra traffic will have a much higher return. That is why we recommend "Optimize, then maximize."
WE WORK WITH THE RIGHT PARTNERS
WE WORK WITH THE
You will be able to have access to the same tools we are using so that you’ll have the complete picture where we are going and where we are using the budget.
We’ve been around the block since 2015 and, during that time, have worked with over 100 clients helping to generate tens of millions of dollars in additional revenue.
We’ll assign you a dedicated growth champion who does all the communication. You won’t be passed on to interns or moved to the next person whom you don’t know.
Fill out our quick application so that we can get to know your business.
We will contact you to book a call with us. On this call, we'll dive deeper into the methods and talk about the initial plan and expectations for growing your store.
Once we start working together, we always start by making an actionable road map that we customize to your store and situation.
This in-depth analysis & plan forms a foundation for our co-operation together.
After the analysis, we have confidence that we are working on the right things with the correct prioritization.
On this step, we start tackling the three levers in practice, beginning with the one we decide to be the priority.
Engagements are priced based on the value we are capable of bringing to your business. Mostly we engage in consulting with reflective pricing – and the final quotes aren’t negotiable. We need our clients to be both serious about the project and invested in results as a starting point.
The most critical factor in the eventual success of the project is the role of the client. With rare exceptions, the client should be the champion of the project. The client may delegate accountabilities to lower-level subordinates, and we will take care of a lot of them, but the client must be the point person who is leading the charge.
It’s a case-by-case basis. In reality, each business is unique in its own way and is starting their CRO Guru journey from a different starting point. Depending on that starting point, there may be some initial, easy-to-implement opportunities that could yield results very quickly. Alternatively, some businesses may have already made major optimizations before and the opportunity for quick results in these cases is less likely. Thus, these businesses may see it take slightly more time to see results.
Since 2016, we’ve worked with over 100 stores in a wide variety of industries, so there is a good chance that we also have experience from your industry or, at least, something closely related to it.
Whether we do or not, our principles have proven to be universal, and we’ve successfully applied them to clients with vastly different products.
We believe in social responsibility, and giving good discounts to nonprofits is one of the ways that we like to give back to the communities we serve. If your profit is for a good cause, feel free to contact us, and we’ll discuss it a bit further.