Our Work

Explore our eCommerce success stories & case studies

MacBook Accessories
Using lightweight A/B Testing to 2x brands conversion rate

This project was for a MacBook accessories brand specializing in unique docking stations. The brand contacted CRO Gurus aiming for conversion rate improvements to help & enable the scaling of their business. After the initial call, we decided on the ongoing store optimization program that includes not only initial suggestions for the client's store but also an ongoing data-driven testing program to help the brand validate the success of these new store changes.

View Case Study
Apparel store
Transforming a Low-Cost Apparel Store into an E-Commerce Powerhouse

Nine months ago, we teamed up with an apparel store facing problems with low conversion rates and AOV. While having these challenges, they were simultaneously getting squeezed with increasing competition and as a result of this their sales in the last part of the year before had decreased.

View Case Study
Supplements/nutrition
Saving a Failing Brain Supplement Store

When it comes to brand success, the key challenge for many companies is how to increase conversion rates. For this brand in particular, though the audience was already composed of buyers and the market for their products was clear, conversion rates were still very low. Most of the sales were coming from doctors purchasing the product for their patients. The challenge then became how to make more sales and drive up conversion rates.

View Case Study
Food eCommerce
Revealing the Strategy Behind the 2x Increase in Sales of a Steak Company with Sales Funnel Hacking

The client had a long history in the industry but had been struggling to scale its online sales with paid advertising. Paid ads were really the only source of hope for the client since the SEO searches are narrow in keywords and already dominated by the biggest players in the industry. Because of this, we focused a lot of effort in making the first order competitive from their online store.

View Case Study
Tech Accessories
How store optimization helped an accessory Brand sell $5 Million worth of earplugs in their first 8 months

The initial success and cash flow enabled the focus on developing new products for the business, which has rapidly expanded to include an entire product line with different functions. In 2016, the company sold over 200,000 of its ISOLATE® ear protectors, raised over £2 million via crowdfunding, and grew its workforce from six employees to 27 after five years. This impressive growth has translated into an estimated 18% yearly uplift of 1,080,000 pounds from store optimization efforts, bringing the total revenue to 6 million pounds in 2017.

View Case Study
Skateboards & apparel
How Our Approach Added $3.6 Million in Additional Revenue Over the Next Year

Despite a loyal customer base and high purchase intent, the client’s e-commerce store was performing below industry standards. The site lacked crucial elements such as social proof, urgency, trust markers, and clear authority signals, which were necessary to enhance the customer experience.

View Case Study
Mens apparel
How Our Approach Added $1.8 Million in Store Revenue Over 12 Months

They operate in a competitive market with a strong starting position but need to differentiate further and optimize. The best-selling product page accounted for the majority of traffic and was a critical focus for improvements.

View Case Study
Air purifiers
How CRO Gurus helped eCommerce merchant duplicate its Amazon success on Shopify

When the CEO of this well known air purifier brand contacted CRO Gurus, his company had had some success on Amazon. Despite this, they were still struggling to effectively communicate their success on Shopify and see those same results in their Ecommerce store. They are mainly reliant on Amazon for their business. By working with CRO Gurus, the brand was able to improve their conversions and sales, and now their Shopify store is a major source of income for their business. The brand is now expanding their reach and making more sales than ever before.

View Case Study
Home Improvement
How a website audit helped a home improvement company increase their conversions by 45%

By taking a detailed look at this website, our client were able to identify areas of improvement that would have otherwise gone unnoticed. We've implemented changes to the design, navigation, and content, resulting in a significant increase in conversions. By optimizing the user experience, the client was able to create a platform that engages customers and drives them to take action. This resulted in an impressive 45% increase in conversions and a better return on investment.

View Case Study
Sports bags
How a unique tennis bag brand managed to double their revenue in 6 months thanks to improving their store

The client had already been advertising for 6 months before they started working with us, and had achieved moderate success, but weren't able to increase their conversion rate or scale their marketing budget. Consequently, they sought our help to improve their store and increase their conversion rate, with the goal of selling more products. This required finding their target audience, market niche, brand voice, and formulating a unique value proposition that would appeal to potential customers - all of which, fortunately, we were able to do successfully.

View Case Study
Journals
How a journal brand increased their revenue through the power of upselling

This case study is a remarkable story of how a journal company was able to successfully scale its average order value from $53 to $82, resulting in 6x increased revenue and nearly doubled conversion rate. Moreover, the client gained confidence to scale their advertising accordingly and continue to see positive results.

View Case Study
Anti-aging Supplement
Helping an Anti-aging supplement company increase their conversion rate without running any paid ads

By focusing on each step of the conversion funnel and improving them one by one, we were able to tackle key challenges. We also made sure to pay close attention to the overall flow to ensure a smooth and seamless experience.

View Case Study
Wine retailer
Growing to 7 figures with Store Optimization

The store depends on fiercely competitive Google Shopping Ad searches for the majority of its traffic, so maximizing the revenue per user was paramount to the client's success. ‍The client did well with the products that it was the only Australian seller for but struggled to sell products where it had to compete with other sellers.

View Case Study
Apparel & fashion
Growing an Apparel Store to 8-figures with Store Optimization

Fast fashion is an incredibly competitive space where economies of scale rule. Businesses face the difficult task of achieving this scale with increasing customer acquisition costs and competition.

View Case Study
Personalized portraits
Growing a personalized portrait store by 402% with store optimization

A few months ago, we started working with a print-on-demand store creating custom personalized art pieces for people based on photos. The clients recently started a Shopify store which showed some initial promise, but they were unable to scale it due to low conversion rate and average order value. This business had already found success on Etsy (the business model was validated) but wasn’t successful on Shopify, where they had to acquire & convert their own traffic.

View Case Study
Fitness equipment
From $10K/month to $100K/month in One Year

The store’s conversion rate was relatively low, hindering profitability. Initially, the store only focused on one key product, restricting potential growth and customer options.

View Case Study
Conversion Optimization for Mining Information Company
[Downloadble] CRO Consulting for E-commerce Advertising Company

A mining news reporting company hired CRO Gurus for website optimization. They have been addressing weaknesses on their website including the UX on mobile devices, sales funnels, and landing page quality.

View Case Study
Content Funnel
Conversion Optimization for Mining Information Company

A mining news reporting company hired CRO Gurus for website optimization. They have been addressing weaknesses on their website including the UX on mobile devices, sales funnels, and landing page quality.

View Case Study
Apparel - Headwear & scarves
Transforming Businesses with Targeted Website Enhancements

The project began with a Miro board planning session where the goal was to identify and implement low-hanging fruit opportunities quickly.

View Case Study
Whey Supplements
Achieveing traction in a new market

An international performance and weight loss protein brand targeting women on Instagram. The client was able to dramatically improve their conversion rate, more than doubling it, after implementing the suggestions. This resulted in an increase in revenue per visitor (RPV), allowing the company to profitably scale their paid traffic significantly.

View Case Study
A/B Testing Swipe
See how our A/B testing program drove avg. $43,000 per test

In this case study, it is highlighted how a series of strategic A/B tests helped different brands significantly improve their website’s conversion rate. By focusing on key elements such as headline variations, product descriptions, and call-to-action (CTA) buttons, they were able to drive better user engagement and optimize the customer journey. These tests resulted in a clear uplift in performance, demonstrating the value of data-driven experimentation in achieving measurable business growth.

View Case Study
Beauty & Personal Care
8-figure advertorial funnel: Utilizing A/B testing for explosive growth

It's no secret that A/B testing is a powerful tool for businesses looking to maximize their online revenue. But how can you ensure that it will be success? We know the answer! Through strategic A/B testing, we have helped a German brand achieve an impressive 52.4% revenue growth.

View Case Study
Supplements/nutrition
Saving a Failing Brain Supplement Store

When it comes to brand success, the key challenge for many companies is how to increase conversion rates. For this brand in particular, though the audience was already composed of buyers and the market for their products was clear, conversion rates were still very low. Most of the sales were coming from doctors purchasing the product for their patients. The challenge then became how to make more sales and drive up conversion rates.

View Case Study
Food eCommerce
Revealing the Strategy Behind the 2x Increase in Sales of a Steak Company with Sales Funnel Hacking

The client had a long history in the industry but had been struggling to scale its online sales with paid advertising. Paid ads were really the only source of hope for the client since the SEO searches are narrow in keywords and already dominated by the biggest players in the industry. Because of this, we focused a lot of effort in making the first order competitive from their online store.

View Case Study
Home Improvement
How a website audit helped a home improvement company increase their conversions by 45%

By taking a detailed look at this website, our client were able to identify areas of improvement that would have otherwise gone unnoticed. We've implemented changes to the design, navigation, and content, resulting in a significant increase in conversions. By optimizing the user experience, the client was able to create a platform that engages customers and drives them to take action. This resulted in an impressive 45% increase in conversions and a better return on investment.

View Case Study
Sports bags
How a unique tennis bag brand managed to double their revenue in 6 months thanks to improving their store

The client had already been advertising for 6 months before they started working with us, and had achieved moderate success, but weren't able to increase their conversion rate or scale their marketing budget. Consequently, they sought our help to improve their store and increase their conversion rate, with the goal of selling more products. This required finding their target audience, market niche, brand voice, and formulating a unique value proposition that would appeal to potential customers - all of which, fortunately, we were able to do successfully.

View Case Study
Journals
How a journal brand increased their revenue through the power of upselling

This case study is a remarkable story of how a journal company was able to successfully scale its average order value from $53 to $82, resulting in 6x increased revenue and nearly doubled conversion rate. Moreover, the client gained confidence to scale their advertising accordingly and continue to see positive results.

View Case Study
Anti-aging Supplement
Helping an Anti-aging supplement company increase their conversion rate without running any paid ads

By focusing on each step of the conversion funnel and improving them one by one, we were able to tackle key challenges. We also made sure to pay close attention to the overall flow to ensure a smooth and seamless experience.

View Case Study
Personalized portraits
Growing a personalized portrait store by 402% with store optimization

A few months ago, we started working with a print-on-demand store creating custom personalized art pieces for people based on photos. The clients recently started a Shopify store which showed some initial promise, but they were unable to scale it due to low conversion rate and average order value. This business had already found success on Etsy (the business model was validated) but wasn’t successful on Shopify, where they had to acquire & convert their own traffic.

View Case Study
Fitness equipment
From $10K/month to $100K/month in One Year

The store’s conversion rate was relatively low, hindering profitability. Initially, the store only focused on one key product, restricting potential growth and customer options.

View Case Study
Whey Supplements
Achieveing traction in a new market

An international performance and weight loss protein brand targeting women on Instagram. The client was able to dramatically improve their conversion rate, more than doubling it, after implementing the suggestions. This resulted in an increase in revenue per visitor (RPV), allowing the company to profitably scale their paid traffic significantly.

View Case Study
MacBook Accessories
Using lightweight A/B Testing to 2x brands conversion rate

This project was for a MacBook accessories brand specializing in unique docking stations. The brand contacted CRO Gurus aiming for conversion rate improvements to help & enable the scaling of their business. After the initial call, we decided on the ongoing store optimization program that includes not only initial suggestions for the client's store but also an ongoing data-driven testing program to help the brand validate the success of these new store changes.

View Case Study
Tech Accessories
How store optimization helped an accessory Brand sell $5 Million worth of earplugs in their first 8 months

The initial success and cash flow enabled the focus on developing new products for the business, which has rapidly expanded to include an entire product line with different functions. In 2016, the company sold over 200,000 of its ISOLATE® ear protectors, raised over £2 million via crowdfunding, and grew its workforce from six employees to 27 after five years. This impressive growth has translated into an estimated 18% yearly uplift of 1,080,000 pounds from store optimization efforts, bringing the total revenue to 6 million pounds in 2017.

View Case Study
Skateboards & apparel
How Our Approach Added $3.6 Million in Additional Revenue Over the Next Year

Despite a loyal customer base and high purchase intent, the client’s e-commerce store was performing below industry standards. The site lacked crucial elements such as social proof, urgency, trust markers, and clear authority signals, which were necessary to enhance the customer experience.

View Case Study
Mens apparel
How Our Approach Added $1.8 Million in Store Revenue Over 12 Months

They operate in a competitive market with a strong starting position but need to differentiate further and optimize. The best-selling product page accounted for the majority of traffic and was a critical focus for improvements.

View Case Study
Air purifiers
How CRO Gurus helped eCommerce merchant duplicate its Amazon success on Shopify

When the CEO of this well known air purifier brand contacted CRO Gurus, his company had had some success on Amazon. Despite this, they were still struggling to effectively communicate their success on Shopify and see those same results in their Ecommerce store. They are mainly reliant on Amazon for their business. By working with CRO Gurus, the brand was able to improve their conversions and sales, and now their Shopify store is a major source of income for their business. The brand is now expanding their reach and making more sales than ever before.

View Case Study
Wine retailer
Growing to 7 figures with Store Optimization

The store depends on fiercely competitive Google Shopping Ad searches for the majority of its traffic, so maximizing the revenue per user was paramount to the client's success. ‍The client did well with the products that it was the only Australian seller for but struggled to sell products where it had to compete with other sellers.

View Case Study
Apparel & fashion
Growing an Apparel Store to 8-figures with Store Optimization

Fast fashion is an incredibly competitive space where economies of scale rule. Businesses face the difficult task of achieving this scale with increasing customer acquisition costs and competition.

View Case Study
Conversion Optimization for Mining Information Company
[Downloadble] CRO Consulting for E-commerce Advertising Company

A mining news reporting company hired CRO Gurus for website optimization. They have been addressing weaknesses on their website including the UX on mobile devices, sales funnels, and landing page quality.

View Case Study
Beauty & Personal Care
8-figure advertorial funnel: Utilizing A/B testing for explosive growth

It's no secret that A/B testing is a powerful tool for businesses looking to maximize their online revenue. But how can you ensure that it will be success? We know the answer! Through strategic A/B testing, we have helped a German brand achieve an impressive 52.4% revenue growth.

View Case Study
Supplements/nutrition
Saving a Failing Brain Supplement Store

When it comes to brand success, the key challenge for many companies is how to increase conversion rates. For this brand in particular, though the audience was already composed of buyers and the market for their products was clear, conversion rates were still very low. Most of the sales were coming from doctors purchasing the product for their patients. The challenge then became how to make more sales and drive up conversion rates.

View Case Study
Food eCommerce
Revealing the Strategy Behind the 2x Increase in Sales of a Steak Company with Sales Funnel Hacking

The client had a long history in the industry but had been struggling to scale its online sales with paid advertising. Paid ads were really the only source of hope for the client since the SEO searches are narrow in keywords and already dominated by the biggest players in the industry. Because of this, we focused a lot of effort in making the first order competitive from their online store.

View Case Study
Air purifiers
How CRO Gurus helped eCommerce merchant duplicate its Amazon success on Shopify

When the CEO of this well known air purifier brand contacted CRO Gurus, his company had had some success on Amazon. Despite this, they were still struggling to effectively communicate their success on Shopify and see those same results in their Ecommerce store. They are mainly reliant on Amazon for their business. By working with CRO Gurus, the brand was able to improve their conversions and sales, and now their Shopify store is a major source of income for their business. The brand is now expanding their reach and making more sales than ever before.

View Case Study
Anti-aging Supplement
Helping an Anti-aging supplement company increase their conversion rate without running any paid ads

By focusing on each step of the conversion funnel and improving them one by one, we were able to tackle key challenges. We also made sure to pay close attention to the overall flow to ensure a smooth and seamless experience.

View Case Study
Apparel store
Transforming a Low-Cost Apparel Store into an E-Commerce Powerhouse

Nine months ago, we teamed up with an apparel store facing problems with low conversion rates and AOV. While having these challenges, they were simultaneously getting squeezed with increasing competition and as a result of this their sales in the last part of the year before had decreased.

View Case Study
Apparel - Headwear & scarves
Transforming Businesses with Targeted Website Enhancements

The project began with a Miro board planning session where the goal was to identify and implement low-hanging fruit opportunities quickly.

View Case Study
A/B Testing Swipe
See how our A/B testing program drove avg. $43,000 per test

In this case study, it is highlighted how a series of strategic A/B tests helped different brands significantly improve their website’s conversion rate. By focusing on key elements such as headline variations, product descriptions, and call-to-action (CTA) buttons, they were able to drive better user engagement and optimize the customer journey. These tests resulted in a clear uplift in performance, demonstrating the value of data-driven experimentation in achieving measurable business growth.

View Case Study

Client testimonials to inspire you

Since 2015,

Delivering Measurable Results

1

2

6

7

8

9

0

5

6

7

8

9

0

+

Brands Served

We measure success in revenue, not promises—hear it directly from the brands we’ve helped grow.

starstarstarstarstar

Very experienced and made significant changes and updates to our product pages and website.

Joshua Cole

RGB Halo Kits

Testimonials-img-2
starstarstarstarstar

AI Wallet automated our payment processing, saving us hours every week while enhancing security.

Sarah Lee

Product Manager at AutoTrader AI

starstarstarstarstar
play
Noureldin Kamel

Veilinista

Testimonials-img-2
starstarstarstarstar

AI Wallet automated our payment processing, saving us hours every week while enhancing security.

Sarah Lee

Product Manager at AutoTrader AI

starstarstarstarstar
play
Javi

Pendulum Experience

Testimonials-img-2
starstarstarstarstar

AI Wallet automated our payment processing, saving us hours every week while enhancing security.

Sarah Lee

Product Manager at AutoTrader AI

starstarstarstarstar
play
Dumisani Mabhena

Hilite (formerly Shanda Studio)

testimonial-shap