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Using lightweight A/B Testing to 2x brands conversion rate
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Using lightweight A/B Testing to 2x brands conversion rate

This project was for a MacBook accessories brand specializing in unique docking stations. The brand contacted CRO Gurus aiming for conversion rate improvements to help & enable the scaling of their business. After the initial call, we decided on the ongoing store optimization program that includes not only initial suggestions for the client's store but also an ongoing data-driven testing program to help the brand validate the success of these new store changes.

How store optimization helped an accessory Brand sell $5 Million worth of earplugs in their first 8 months

The initial success and cash flow enabled the focus on developing new products for the business, which has rapidly expanded to include an entire product line with different functions. In 2016, the company sold over 200,000 of its ISOLATE® ear protectors, raised over £2 million via crowdfunding, and grew its workforce from six employees to 27 after five years. This impressive growth has translated into an estimated 18% yearly uplift of 1,080,000 pounds from store optimization efforts, bringing the total revenue to 6 million pounds in 2017.

How Our Approach Added $3.6 Million in Additional Revenue Over the Next Year

Despite a loyal customer base and high purchase intent, the client’s e-commerce store was performing below industry standards. The site lacked crucial elements such as social proof, urgency, trust markers, and clear authority signals, which were necessary to enhance the customer experience.

How Our Approach Added $1.8 Million in Store Revenue Over 12 Months

They operate in a competitive market with a strong starting position but need to differentiate further and optimize. The best-selling product page accounted for the majority of traffic and was a critical focus for improvements.

How CRO Gurus helped eCommerce merchant duplicate its Amazon success on Shopify

When the CEO of this well known air purifier brand contacted CRO Gurus, his company had had some success on Amazon. Despite this, they were still struggling to effectively communicate their success on Shopify and see those same results in their Ecommerce store. They are mainly reliant on Amazon for their business. By working with CRO Gurus, the brand was able to improve their conversions and sales, and now their Shopify store is a major source of income for their business. The brand is now expanding their reach and making more sales than ever before.

Growing to 7 figures with Store Optimization

The store depends on fiercely competitive Google Shopping Ad searches for the majority of its traffic, so maximizing the revenue per user was paramount to the client's success. ‍The client did well with the products that it was the only Australian seller for but struggled to sell products where it had to compete with other sellers.

Growing an Apparel Store to 8-figures with Store Optimization

Fast fashion is an incredibly competitive space where economies of scale rule. Businesses face the difficult task of achieving this scale with increasing customer acquisition costs and competition.

8-figure advertorial funnel: Utilizing A/B testing for explosive growth

It's no secret that A/B testing is a powerful tool for businesses looking to maximize their online revenue. But how can you ensure that it will be success? We know the answer! Through strategic A/B testing, we have helped a German brand achieve an impressive 52.4% revenue growth.

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