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Executing your testing plan
Now that you are executing the testing plan and are ready to run your tests, you need to make sure you write, design and develop your landing/testing page appropriately. It is good to expect 2-3 rounds of copy editing, design iterations and quality assurance until you get the exact page you’re ready to test. At this point, your test pages should be bug-free and work perfectly. Even one silly mistake in the testing implementation can screw up all of the hard work you have done so far. This means that you need to make sure your testing variations are thoroughly tested before you launch them. Moreover, a common mistake is not testing the pages for bugs AFTER you launch them. We’ve heard of numerous stories where pages worked perfectly before launch, and then 2-3 days into a test, the page stopped functioning as expected.
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What you can do in this case, is set up reminders for yourself 2 days, 5 days, and 10 days into your testing period. The reminders are to double check that test pages are working exactly as expected throughout the testing period. You can also peek into the data to see that conversions are tracked properly, but don’t draw premature conclusions based on very little evidence.