Referring a Client to CRO Gurus

What’s in it for you?

• Earn 15% lifetime commission for every client you refer— as long as they stay with us.                                                                     
• We vet every lead to protect your reputation and ensure a perfect fit.
• Simple process: make the intro, share payout details—we handle the rest.
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Marketing Agencies:

-Improve the ROAS of your client through better visitor monetization.
-Increase your client retention by scaling campaigns (not being limited by onsite performance).
-Scale your campaigns further with landing pages optimized for top-of-funnel traffic.

Development Agencies:

-Maintain full control over design and development—no overstepping.
-Unlock additional billable work from our CRO suggestions & testing setups.
-We'll only provide low-fidelity wifeframes to let you handle the implementation work.

What’s in it for the Client?

• Work with expert CRO specialists focused on data-driven eCommerce optimization.                                                                      
• Improve key metrics like user experience, conversion rates, and profitability.
• Low-risk start for the client with a 30% discount on the first month.
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Our Ideal Client Profile

We specialize in working with consumer-focused eCommerce brands receiving 50,000+ unique visitors per month, though we also take on smaller stores for shorter-term projects.

Our pricing starts at $1,600 per month on a flexible, month-to-month basis, with a recommended minimum commitment of three months to achieve meaningful results.

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Referring a client in 5 minutes

Our 3-Step Referral Process

1

Introduce Us Via Email

2

We'll Get in Touch with The Lead

3

We'll Handle The Rest

You can use the script below to connect us with the prospect easily.

We'll reply to your connection to schedule a call with your referred client.

Invoices will be automatically emailed to you for your accounting and transfer your ongoing cut as the client pays us.

1

Application &
Introductory Call

Fill out our quick application so that we can get to know your business.

We will contact you to book a call with us. On this call, we'll dive deeper into the methods and talk about the initial plan and expectations for growing your store.

2

Actionable
Analysis

Once we start working together, we always start by making an actionable road map that we customize to your store and situation.

This in-depth analysis & plan forms a foundation for our co-operation together.

3

Ongoing
Improvements

After the analysis, we have confidence that we are working on the right things with the correct prioritization.

On this step, we start tackling the three levers in practice, beginning with the one we decide to be the priority.

Referring the lead via email

Simply send an email CC’ing the client and samuel@crogurus.com 

Title example:
Introduction – {Storename} & CRO Gurus
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‍Bodytext example:
Hi {client name},
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‍I’ve CC’d both you and Samuel Larsen on this email chain. Samuel has years of experience in eCommerce conversion rate optimization and a laser focus on driving client results. I highly recommend you schedule a call with him to discuss further how they could help.

Feel free to book a call with him here: Book Samuel Larsen
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Referral steps
  1. Make the introduction.
  2. We’ll reply to the email within 24 hours with a call booking URL to have an intro call with the client.
  3. For this intro call, we’ll also invite you as an optional attendee. This call is focused on the specific CRO strategy that’d be the most helpful for the client.
  4. If there’s a good mutual fit, we’ll share a proposal & the financial case with the client over email.
  5. Second call to review the proposal.
  6. Payment made by the client.
  7. We’ll email you with the good news, asking for payment details.
  8. We will send your share of the payment and the invoice for your accounting within two full business days.
Terms
  1. The first referring partner gets the commission in case there are multiple referrals for the same lead.
  2. If we are already in conversation with this particular client, we don’t pay a commission (we’ll let you know on referral - this is rare).
Background
Why CRO Gurus?

CRO Gurus has helped eCommerce businesses improve their conversion rates through data-driven optimization. Our work has led to measurable improvements in revenue, profitability, and customer experience. Referring clients to us means connecting them with a team focused on delivering long-term results.

  • The vast majority of our growth has been product-led & review-based.
  • Since 2015, we've worked with over 200 stores in various niches and industries.
  • Focusing on our delivery quality has netted us many agency partnerships that resell our work under their branding.
A different, specialized approach to storefront optimization programs
you are welcome to share this with the referred client
Summary:
  1. Only specializing in store optimization allows us to have the needed expertise for the complex job.
  2. The unique sprint-based model allows us to keep our engagements flexible.
  3. By focusing on lean proposals and case studies. We've minimized our sales costs and can roll out these savings to our clients.
The closing rate on qualified referrals
The closing rate on qualified referrals
Lifetime commission for the referred domain.
Lifetime commission for
the referred domain.
Clients served in 2025
Clients served in 2024
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