ConversionAcceleration Audit

Uncover your major CRO opportunities.

  • Audit
  • Roadmap
  • Implement

15–40%

of potential revenue goes untapped.

Most growing stores leave this much on the table. We identify the friction points in your user journey that, once optimized, can significantly increase conversion rates and Average Order Value (AOV).

It’s a time-efficient way to start with CRO for sites we’ve identified as most likely to benefit. You get an outline of your issues that is:

  • Straight to the point
  • Easy to understand
  • Actionable

If you’re serious about growth, your site needs a review.

We’ve shown over 200 merchants how to turn current visitors into revenue with website optimization.

This is an in-depth review of your most crucial shopping page types, packed with personalized, easy-to-implement insights to increase revenue and profit.

You receive a comprehensive PDF report with page-by-page findings and recommendations you can hand straight to your team or developer.

Every roast is unique, so your implementation may differ slightly from the examples shown in the video.

The approach

A clear, actionable plan with maximum ROI for growing brands: a strategic roadmap that balances immediate performance gains with long-term, sustainable growth. Every suggestion is well reasoned and defendable, with no personal opinions.

Our UX heuristic guidelines

Conversion comes from five dimensions. Together they answer the questions users ask during their buying journey.

Value proposition

Does the content communicate value to the user?

Relevance

Does the page meet users’ expectations in content and design?

Clarity

Is content presented as clearly as possible?

Motivation

Does the content encourage the user to act toward the goal?

Friction

What causes doubts, fears, hesitations and difficulties?

The objectives

Fixes identified

Specific suggestions for copy, design, positioning, pain-building, social proof, illustration, images, sign-up forms, CTAs and load speed.

Higher revenue per user, lower CPA

Watch revenue rise and CPA drop, knowing your store works hard to turn visitors into customers.

No-risk guarantee

If we don’t find at least 15 well-reasoned suggestions for your store, we refund you.

After this review, you’ll know how to:

  • Solve your store’s key issues
  • Improve your storewide pitch
  • Address buying objections
  • Crush your competition
  • Decide what to do next, if anything

This review covers

  • Menus (header and footer)
  • Front page
  • Top collections page
  • Top product page
  • Cart or side cart
  • Checkout

You can swap pages and review different ones instead.

Samuel Larsen

Meet Samuel Larsen & CRO Gurus

Since 2015 we’ve worked with well over 200 stores across many niches and industries. The vast majority of our growth has been product-led and review-based.

Our delivery quality has earned us agency partnerships that resell our work under their own branding.

We specialize only in store optimization, run a flexible sprint-based model, and keep proposals lean. Instead of fancy custom masterplans before the contract, we show previous client results.

Our Portfolio

Implementing the suggestions

Questions about the suggestions? Book a call and we’ll make sure everything is 100% clear. The roast works as a stand-alone deliverable. You’re under no obligation to buy more, though most clients proceed to implementation.

  1. Designs

    Finalize the visuals with your brand’s colors and identity, optimized to follow CRO principles.

  2. Development

    We quote after the roast, once the exact scope is known.

  3. A/B testing

    Validate improvements by testing new versions against the old ones.

Three ways to implement

A. Do it all yourselfNot recommended.
B. Work with your developerWe manage the project, guide your developer, and QA the work so nothing hurts the storefront or site speed.
C. We do it allRecommended, for Shopify stores only. We bring our own expert developer.

Three stages of A/B testing

Plan: analyze problems, research and ideate, prioritize.
Build: review ideas with you, scope exactly, set up and QA.
Learn: run the test, analyze results, compile insights.

Case study: a premium audio store

+192%

conversion rate, a 3x lift from a sub-1% baseline.

Concerns

Generic homepage with no clear value proposition, and friction around the open-ear design with no reassurance on fit, comfort or sound.

Key steps

Homepage redesign led by social proof, USPs in collection images, 20+ colors, a payment plan, simpler navigation, trust busters and free-shipping notices in the cart.

Approach

All changes shipped at once, FAQs above reviews, stronger checkout buttons and a full-opening drawer cart. AOV dipped slightly while total sales stayed strong.

Ready to unlock the potential of your storefront?

Our process is simple, fast and direct.

  1. Once the engagement is confirmed, we list the access we need.

  2. Fill in the onboarding form so we can give more insightful recommendations.

  3. We work on your audit and suggestions.

  4. You receive an email with our notes, recommendations and a call booking link.

  5. Hop on a call to review the suggestions and decide the next step.

Conversion Acceleration Audit